Wednesday, March 4

Art-break hotel.

Apparently, fashion in the traditional sense just isn't cutting it anymore. Huge brands such as Versace, Armani, Bulgari and now Byblos are moving into the high-fashion hotel business.

The above picture is just a tiny snapshot into what is sure to be the "fashion hotel" to end all "fashion hotels". Art Hotel Villa Amista in Italy is the stunning by-product of Byblos owner Dino Facchini and Milan architect/designer Alessandro Mendini.

A deeply personal project for Facchini, the hotel showcases his impressive art collection. The interiors are a sexy mix of styles, from baroque to pop art and techno futurism.

Missoni is next in line to conquer the fashion-hotel business. The fashion company has signed a worldwide licensing agreement with Rezidor SAS Hospitality, a Belgian hotel chain. The agreement will see the development of 30 Hotel Missonis, scheduled for completion by 2010.


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