Tuesday, June 21

H&M’s versace Collaboration - first look

Three years after saying that a Versace collaboration with H&M "would confuse the brand," Donatella Versace has announced that (psych!) she'll be designing for the Swedish retailer after all.

The legendary blonde will be following in Lanvin's footsteps by designing both a Fall 2011 line (launching November 17) as well as an online-only pre-Spring 2012 collection arriving January 19. (Side note: How's that U.S. e-commerce coming along, H&M?)

Promising a milieu of "leather, print, color, and exuberance," the lines will include menswear, womenswear, and items for the home.

"I respect everyone who does it," she said "during a New York Times' TimesTalk session. "But the reason I didn't do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand."


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